Creative Thinking In Mind

High-dynamic-range imaging is a technique used in imaging and photography to reproduce a greater dynamic range of luminosity than is possible with standard digital imaging or photographic techniques.
The aim is to present the human eye with a similar range of luminance as that which, through the visual system, is familiar in everyday life. The human eye, through adaptation of the iris (and other methods) adjusts constantly to the broad dynamic changes ubiquitous in our environment.

  • In photography, dynamic range is measured in exposure value (EV) differences
  • High-dynamic-range photographs are generally achieved by capturing images
  • To reveal detail in the darkest shadow requires high exposures.

HDR images can represent a greater range of luminance levels than can be achieved using more ‘traditional’ methods, such as many real-world scenes containing very bright, direct sunlight to extreme shade, or very faint nebulae. This is often achieved by capturing and then combining several different narrower range exposures of the same subject matter.

An important limitation for HDR photography is that any movement between successive images will impede or prevent success in combining them afterwards

Also, as one must create several images (often three or five-sometimes more) to obtain the desired luminance range.

Digital Media Marketing

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing

  • And what’s more unpleasant than the bitter taste of coffee when it gets cold?
  • It is designed to attach to the bottom of most paper cups
  • Wait, your taste buds react to different temperatures?

Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.It is increasingly advantageous for companies to utilise social media platforms to connect with their customers and create these dialogues and discussions.

The use of digital marketing not only allows for brands to market their products and services but also allows for online customer support

A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications.